Coffee Franchises – Are They A Sound Investment?

Coffee franchises are growing quicker than ever – there’s practically one on every corner it seems. Of course, many of them come and go and show they cannot be replicated with a franchising model. In fact, even sound business models fail under very specific market demand.

Does that make investing in an office coffee machine franchise a crapshoot? It can if you don’t have a plan. In this article, I will give you some points to consider when evaluating this type of business model.

There are two very important factors that determine the success or failure of any coffee franchise. The first is being aware of the market you’re going to enter, and the second is picking the right franchise that offers solid support.

One will drive the other. First and foremost, it is absolutely imperative you understand the market you’re going to be entering. I guarantee you that every market can hold more franchises, provided those franchises offer to meet a coffee drinker’s demand in a new or better way. However, that’s easier said than done.

The goal is to determine who the competition is, as well as what types of markets they’re going for. Look for weakness or a piece of the market you can capitalize on. What can you offer that is different and unique? When you find it, it’s time to move on to step 2 – evaluating different coffee franchises that can help you exploit that piece of market share.

It’s not really hard to find a sound business model between all the different types of franchises that are out there just like office coffee machine. Each one offers their own unique competitive advantage in the marketplace. It’s easy to find a sound business model, but what is hard is to find a franchise that truly offers ongoing support and training and is looking out for your best interests.

Fortunately, it’s simple to get around this problem if you will take the time. The truth is that many people won’t do that and it’s sad, considering how much of an investment is at stake. But here’s how you do it. Once you find a few office coffee machine franchises you are interested in investing in, look up other owners of these franchises.

Contact each of them and ask them about their experiences in owning the franchise. Ask about the type of support they get, the franchise agreement whether they would do it all over again if they had the opportunity. You will be surprised at what you will uncover doing these little interviews.

The more your customers come in to buy coffee from you, the more chances you have to upsell them on other items. Think about how many other items are commonly paired with coffee. Coffee stands and stores often sell pastries, muffins and other treats that can be eaten along with coffee. You can do the same and offer your customers something to eat along with their beverage. You can also sell coffee accessories, like travel mugs and take home bags of coffee. Each time your customer comes by for their coffee is an opportunity to upsell them with something else. By pairing the coffee with other goods you can see increased profit margins.

Then it is just a matter of picking between the coffee franchises that best exploit the demand in your marketplace, and has shown to provide excellent office coffee service to the investor.

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